Pretty in Pink

image-9440802-268864768-2-weblarge_0_8afbb126a48d15aa31de1d270d3d6561_1

Fear not, it’s not another dubious ‘pinkwashing’ project…

Artist Stuart Semple has today released his own brand of pink paint, ‘PINK’, which he claims is the world’s pinkest pigment. It’s a highly reflective and rich powdered paint pigment, which repels light to effect a powerful fluorescence.

It’s not the first time a British artist has called ‘dibbs’ on a particular pigment. Semple’s project recalls Anish Kapoor’s famous acquisition of exclusive rights to use the world’s ‘blackest black’ in his art earlier this year. Developed by NanoSystems, ‘Vantablack’ is composed of a series of microscopic vertical tubes. When light strikes Vantablack, it is continually deflected between the tubes, becoming trapped. The pigment is currently the blackest substance known – so dark that it absorbs 99.96 per cent of light. Although originally developed for military and astronomic purposes, NanoSystems subsequently confirmed that Kapoor alone had been authorised to use the pigment for artistic purposes.

However, Semple (as always) takes a more democratic approach and intends to make his paint available to as many artists as possible – except Anish Kapoor. Semple remarked: “It’s not really very fair! We all remember kids at school who wouldn’t share their colouring pencils, but then they ended up on their own with no friends. It’s cool, Anish can have his black. But the rest of us will be playing with the rainbow!”

Purchasers of PINK will be required to make a legal declaration during the online checkout process, confirming that: “you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor.”

PINK is available to artists everywhere (except Anish Kapoor) for £3.99 from www.culturehustle.com

Read more of my writing on visual art here.

Advertisements

About Jonathan R Jones

Writing on art, interiors, food and lifestyle at jonathanrjones.wordpress.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s