Fear not, it’s not another dubious ‘pinkwashing’ project…
Artist Stuart Semple has today released his own brand of pink paint, ‘PINK’, which he claims is the world’s pinkest pigment. It’s a highly reflective and rich powdered paint pigment, which repels light to effect a powerful fluorescence.
It’s not the first time a British artist has called ‘dibbs’ on a particular pigment. Semple’s project recalls Anish Kapoor’s famous acquisition of exclusive rights to use the world’s ‘blackest black’ in his art earlier this year. Developed by NanoSystems, ‘Vantablack’ is composed of a series of microscopic vertical tubes. When light strikes Vantablack, it is continually deflected between the tubes, becoming trapped. The pigment is currently the blackest substance known – so dark that it absorbs 99.96 per cent of light. Although originally developed for military and astronomic purposes, NanoSystems subsequently confirmed that Kapoor alone had been authorised to use the pigment for artistic purposes.
However, Semple (as always) takes a more democratic approach and intends to make his paint available to as many artists as possible – except Anish Kapoor. Semple remarked: “It’s not really very fair! We all remember kids at school who wouldn’t share their colouring pencils, but then they ended up on their own with no friends. It’s cool, Anish can have his black. But the rest of us will be playing with the rainbow!”
Purchasers of PINK will be required to make a legal declaration during the online checkout process, confirming that: “you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into that hands of Anish Kapoor.”
PINK is available to artists everywhere (except Anish Kapoor) for £3.99 from www.culturehustle.com
Read more of my writing on visual art here.